THE Smartest Way to Invest in Today’s Market
Maybe it’s just MY LinkedIn algorithm, but…
Next to the 60% of my feed drowning in AI content (because why not?) and the other 30% split between “grind yourself to death” mantras or “employees are not children” manifestos…
A NEW trend has emerged:
💸INVESTMENT ADVICE💸
So, what’s MY take on this?
Are you searching for the best “risk-adjusted returns”?
Or that magical “reward-for-risk ratio”?
In both cases, I’m gonna have to disappoint.
I rarely talk about this stuff.
BUT the flood of investment BULLSH*T finally got me.
So, here it is…
MY INVESTMENT ADVICE IN 3 BRUTALLY SIMPLE RULES:
1️⃣ NEVER INVEST in something you don’t understand. Period.
Simple rule:
CAN’T explain how something works?
You’re probably gonna lose money on it!
2️⃣ DON’T OUTSOURCE your investments.
Nobody –I repeat, NOBODY– cares about YOUR money as much as you do.
When you hand over control, you’re often buying into someone else’s BS.
“But Gaetan, markets are really complex!”
Then, circle back to Rule #1 👆
3️⃣ NEVER RISK what you can’t afford to lose.
Eye-rolling at this cliché advice? 🙄
Yes, I know…
“Everyone knows this!”
But then, WHY do so many:
→ Bet their life savings on crypto moonshots?
→ Dump their entire retirement fund into a single stock?
→ Take out loans to invest in “sure things”?
KNOWING ≠ PRACTICE.
Greed tends to blind us from reality.
→ People convince themselves that understanding something (Rule #1) means it can’t fail.
→ Worse, they often BELIEVE they understand something when they don’t.
→ OR they believe someone else’s “guarantee” (breaking Rule #2).
SO, WHAT’S THE SMARTEST INVESTMENT?
→ Crypto? Bitcoin, Ethereum, Tether, Ripple?
→ Gold?
→ Stocks? Palentir, NVDIA, Tesla, Barclays?
→ ETFs? S&P500, QQQ, Vanguard, ARK Innovation?
→ Something else entirely?
Ready for another cliché?
👉 Invest in your understanding first.
The market rewards CLEAR THINKING more than “hot tips.”
I’ve said it in one of my business videos:
While market gurus come and go, the ROI on FINANCIAL LITERACY keeps compounding.
To your success,
Gaetan Portaels
Original publication date — March, 2025 (HERE)