How ONE Word Can Double Your Sales [Framing]

[Yes! It’s a “basic” concept… But how many are APPLYING it?]

Ever noticed how “90% Fat-Free” sounds way healthier than “10% Fat”?

Same thing, different wording.

That’s the Framing Effect in action—our brain’s sneaky way of judging stuff based on how it’s presented.

It’s wild how a small tweak in words can totally change our perception.

But this is not just about food labels…

The Framing Effect in an invisible force that shapes our decisions EVERYWHERE—from supermarket aisles to major life choices.

It works because of a fundamental principle behind all COGNITIVE BIASES: Our brains are constantly “cutting corners.”

With so much information bombared at us daily, we rely on these “mental shortcuts” to quickly makes sense out of this flood.

The Framing Effect is one of these shortcuts…

A PSYCHOLOGICAL LOOPHOLE that, when applied strategically, can boost sales without changing anything else to your offering!

But it’s not just marketing—this stuff is EVERYWHERE:

➡️ Healthcare: “90% survival rate” feels way better than “10% mortality rate.”
➡️ Finance: “Cash back” sounds more appealing than “Lower interest rates.”
➡️ Environmental campaigns: “Save the planet” vs “Prevent environmental destruction”

Curious to learn more?

I’ve made a short carousel to break down this fascinating concept.

Inside, I also share 3 ways to start applying the Framing Effect in your work—nothing manipulative, just smart strategies.

1. The Contrast Illusion
2. The Social Snowball
3. The Comparison Paradox

The key? Always consider the flip side.
Always be asking yourself “How else could this be framed?”

It’s about understanding how we think and communicating more effectively.

Flip through the slides, then let’s chat 😊.

Have you spotted any clever framing lately?
What grabbed your attention?

Drop your thoughts below—I’m curious to hear what you’ve seen out there.

To your success,

Gaetan Portaels

Original publication date — October, 2024 (HERE)